New buying group partnership to expand House of Rohl showroom presence
The House of Rohl, a portfolio of the kitchen and bath industry’s most recognized luxury decorative plumbing and hardware brands, has signed a strategic partnership agreement with the Luxury Products Group (LPG). LPG is an industry-leading buying group comprising more than 250 member showrooms throughout North America offering premier kitchen and bath products, hardware, lighting, and appliances.
Under the agreement, LPG showroom members will have access to the House of Rohl portfolio which includes Riobel, Shaws, Perrin & Rowe, Victoria + Albert, and ROHL.
“This seemed like a natural step as we continue to build awareness for the House of the Rohl,” said Mark Rohl, Vice President, National Accounts, House of Rohl. “Many of the showrooms we currently work with are LPG members. This new partnership allows us to help our existing showrooms strengthen their presence within the luxury market by providing expanded product offerings and benefits, as well as extend the House of Rohl into new markets where not all of our brands have had a showroom presence previously.”
“In addition to helping to improve the presentation of products, the training and education the House of Rohl can provide our showroom associates build confidence to sell true luxury products, is invaluable,” explained Jeff MacDowell, Director, LPG. “This alliance will be a great asset to our member showrooms, who want to stand out in their markets and grow their businesses.”
This is the first buying group agreement for the House of Rohl. Uniquely positioned to offer a full range of styles – from modern to traditional, the House of Rohl offers a collection of specially crafted products – each with its own story of family heritage, place of origin, and specialized manufacturing philosophy.
About The House of Rohl
The House of Rohl is a portfolio of very special decorative plumbing and hardware brands collected from around the world. Each has a unique story that connects family, place of origin and a specialized manufacturing philosophy. Each of the brands has a particular place in the collection: Riobel is “Brilliantly Modern”; Perrin & Rowe is “Quality Defined” from beginning to finish, Shaws is “Handcrafted for Life”, Victoria + Albert is “Naturally Inspired Design” and ROHL is “Authentic Luxury for the Kitchen and Bath”. Together they bring a richness of design and heritage that offer a complete assortment of options for kitchen and bath. The House of Rohl and its portfolio of brands are a part of the Fortune Brands Home & Security, Inc.’s Global Plumbing Group (NYSE: FBHS).
About Fortune Brands
Fortune Brands Home & Security, Inc. (NYSE: FBHS), headquartered in Deerfield, Ill., creates products and services that fulfill the dreams of homeowners and help people feel more secure. The Company's four operating segments are Cabinets, Plumbing, Doors and Security. Its trusted brands include more than a dozen core brands under MasterBrand Cabinets; Moen, Perrin & Rowe, Riobel, ROHL, Shaws and Victoria + Albert under the Global Plumbing Group (GPG); Therma-Tru entry door systems; and Master Lock and SentrySafe security products under The Master Lock Company. Fortune Brands holds market leadership positions in all of its segments. Fortune Brands is part of the S&P 500 Index. For more information, please visit www.FBHS.com