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Putting the Luxe Back in Luxury

Understanding and being able to trace the lineage of a product is part of what defines authentic luxury today.  Knowing the provenance and production processes of an item has become as important to the customer as the actual product itself.  “Knowing (a product's) foundation signifies social conscience, a duty and care and a deeper knowledge of craftsmanship, skill and quality”, says Jonathan Kendall, President, Marketing and Education Commission, The World Jewelry Confederation. Providing transparent product information as part of the customer journey insures customer comfort. Layer on the need to deliver products that are luxurious not only in their look, feel, material, and craft, but also their ability to be responsible as a part of their being, is a mandate. As the luxury market continues its evolution and recalibration, “responsibility” is one of the standards by which it will be evaluated.